Nars Cosmetics | Concept Testing

NARS - Crafting User-Driven Beauty Solutions: Insights for NARS Longwear Foundation

At LookLook, I led a comprehensive user research initiative for NARS’s longwear foundation, focusing on user needs in the U.S. and China. Leveraging LookLook’s cutting-edge user testing platform, I recruited and screened the participants, conducted in-depth interviews, concept testing, and naming feedback to identify key user pain points and preferences. These insights were instrumental in shaping NARS’s product design, branding, and market positioning. The longwear foundation, now launched, reflects the research’s impact on creating a product aligned with consumer expectations.

MY ROle

Lead User Researcher

Timeframe

2022 (1 month)

Tools

Looklook Analytics, MS Powerpoint, MS Excel, Python

Goal

Identifying User Needs in a Competitive Longwear foundation Market

As NARS prepared to expand its longwear foundation line, the brand faced a highly competitive market where consumer expectations for makeup products were rapidly evolving. Users in the U.S. and China exhibited diverse needs, including preferences for breathable, long-lasting formulas, clean ingredients, and a wide range of shades to accommodate different skin tones. Additionally, existing longwear foundations were often criticized for issues such as discomfort, poor shade matching, and transferability.